Cibus – Parma

Projects

Parma, Italy 2020

In collaboration with Costa Group

On 2 and 3 September the Cibus Forum in Parma gathers the excellence of the ho.re.ca sector for an event in which to share the post Covid-19 innovations of the Food & Beverage world. In a Phygital space, which combines physical and digital experiences of this restart, Ciam exhibits with Costa the new TakeAway system for the Autogrill chain: a mural combination of hot and cold display showcases implemented with Whide‘s exclusive technology. Tube by Whide is the device capable of sanitizing the internal surfaces of the refrigerator and the stored products through a germicidal action up to 99% effective against harmful microorganisms such as viruses, molds and bacteria.

A collaboration that acts as a beacon and good practice to overcome a period of profound changes and new aesthetic and functional needs.