The success of Pure Evolution

Host 2023 was a magnetic and surprising experience: the latest edition of the international trade fair for the world of and Food Service that brings the excellence of the sector to Milan every year ended a few days ago, establishing another success for CIAM.

The space of HALL 10P, BOOTH E52-E58, designed by Fabrizio Milesi, even more than in the past was able to gather and translate the permeability, concatenation and possibility of interaction that are part of CIAM’s idea of development. A booth open to encounter, to the new, to mutual contamination, to perspective games, with filters and masks that show the design potential of the product beyond its naked appearance: this is the Pure Evolution that CIAM brought to HOST.

Exclusively for the event, CIAM also unveiled the new Exclusive Zero and Premium line, the restyling and expansion of the Murozero range, the brand-new Grab&Go R290 refrigerated cabinets, and the updated version of Brilliant, a special edition made to mark the 10th anniversary of one of CIAM’s house icons.

Another big news was the introduction of PRIMA, the new brand of which some special guests have already been able to discover some details in advance: soon CIAM will open the doors of this project that promises to win you over.

We would like to take this opportunity to thank all the people who experienced Pure Evolution at Host 2023, and who as always confirm their enthusiasm for the innovation that CIAM offers.