IAM 5: an immersion into Design.
Not only aesthetics, nor only function: design is a mission that pushes to review the world through new rules. With this introduction IAM 5 opens, the latest issue of the house organ that delves into the elements of the CIAM universe and their connections. Design is one of the pillars of the philosophy of the brand, which for almost half a century has been creating not only products, but design ecosystems that give life to new worlds for its customers.
The new issue breaks down the concept of design to recompose it in a form that explains the approach of CIAM: through events, products, projects and important collaborations, the story investigates in an emotional and technical way why it is still essential to reaffirm the key role of design in thinking about space and who interacts with its elements in the new contemporary interpretations and requirements.